Lara’s theme Calvin Klein has extended its CK One brand into cosmetics for the first time, and to preserve continuity (why not?), Lara Stone and others are fronting the advertisements. To make sure everything goes properly, Fabien Baron has co-creative-directed. The campaign breaks in March.
Eyeing up customers Again, very good targeting by the ad networks, without overkill. OPSM and Visique both vie for space in our Versace Étoile de la Mer eyewear collection story.
Selling Amy You’ve got to hand it to Google for running the right ads sometimes. Run a story mentioning Amy Winehouse, get Amy Winehouse ads.
Three’s a crowd Everyone (including us, for Lucire Home) seems to be doing ads in columns of three. Except Fragrance Net. They did theirs in rows of three.
Magnum focus In the new Magnum ice-cream films by Karl Lagerfeld, starring Rachel Bilson, there is one where the photographer, played by Baptiste Giabiconi, is shouting ‘Focus! Focus!’ Or is he swearing? Click on ‘Photo Mood’ and let us know what you think. (And yes, this is a Lucire advertiser but we get nothing from the link above.)
Welcome, Oprah! Eleven years ago, Condé Nast began advertising a little-known website called Style.com on our site after it bought the domain name. Now it looks like it’s Oprah Winfrey’s turn, advertising her new channel.
It’s Mr T! Maybe it’s all the ‘A’-Team DVD marketing, but I honestly thought the last guy in the ad was B. A. Baracus. Which can only mean the one next to him is Murdock, then Amy, then, I don’t know … Billy Dee Williams?—Jack Yan, Publisher
20 Celebrities I Admire:
Keeley Hawes.
Because she’s actually just lovely. Does it get sweeter? She’s just… perfect, isn’t she? I love this woman. I don’t even have the words, as you may be able to tell.
Boots No. 7 This is one of the best “fashion” pics of Keeley I have seen.—Jack Yan
extra
