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Sweden’s top model Josefin Gustafsson, the winner of Top Model Sverige, will become the face of Panos Emporio as part of her prize package. Here she is modelling Panos’s Lydra bikini.

Superhero in his underwear David Beckham prances around in his boxers in Guy Ritchie’s advertisements for the David Beckham Bodywear at H&M range, breaking February 6. Full story here.

Rock ’n’ roll Georgia May Jagger behind the scenes on an H&M shoot for spring 2013, breaking in February. Full story here.

& Other Stories This H&M brand will open in 10 European countries this spring, and have physical stores in seven. Full story here or follow & Other Stories’ Tumblr.

Lana del Rey for H&M Singer Lana del Rey in Hennes & Mauritz’s autumn 2012 collection. More pics and story here.

Marni at H&M In Lucire’s online edition yesterday, H&M’s next collaboration will be with Marni. Photograph of H&M’s Margareta van den Bosch and Marni’s Consuelo Castiglioni by Magnus Magnusson.

Ellen Bergstrom models for Panos Rising star Ellen Bergstrom (Elsas värld) is the model for Panos Emporio’s spring–summer 2012 collection. It looks like Panos is back in his zone, picking great talent that resonates with the public for his marketing.

Lovely Lively Blake Lively looking stunning at last week’s Versace for H&M launch in New York. Photographed by Patrick McMullan for H&M. More details here.